Floriculture: Designing & Merchandising

By Dr. Charles P. Griner  - Second Edition

This comprehensive book offers an introduction to the floral design industry.

 It includes step-by-step instructions complete with illustrations and material lists for dozens of projects. Projects are built around low-cost materials and include suggestions on how to incorporate native materials to further reduce costs.

It is written in a concise, easy-to-follow manner that is appropriate even for readers with no background in floral design. The book includes a rating scale to enable readers to evaluate their own work.

This highly illustrated floral design guide provides the instruction and inspiration necessary to create unique floral designs.

Features:

• Step-by-step projects include illustrations to guide readers
• Includes a flower arrangement rating scale to enable readers to evaluate their own designs
• Includes new chapters on the history of floral design and constructing wreaths
• Includes job seeking skills to help readers explore career opportunities
• Includes information on using the Internet to market flowers to introduce readers to this important tool

Contents:

• Preface,
• Acknowledgments,
• Unit 1: Exploring Careers in the Retail Flower Business.
• Unit 2: The History of Floral Design.
• Unit 3: Principles of Design.
• Unit 4: Selection of Cut Flowers and Greens.
• Unit 5: Conditioning and Storing Cut Flowers and Greens.
• Unit 6: Mechanics and Supplies Used in Floral Design.
• Unit 7: Selecting Wire and Wiring Flowers. Unit 8: Selecting Ribbons and Typing Bows.
• Unit 9: Boutonnieres and Corsages.
• Unit 10: Bud Vases.
• Unit 11: Circular Arrangements.
• Unit 12: Triangular Arrangements.
• Unit 13: Line Arrangements.
• Unit 14: Constructing Wreaths.
• Unit 15: Holiday Arrangements.
• Unit 16: Wedding Flowers.
• Unit 17: Sympathy Flowers.
• Unit 18: Drying Flowers.
• Unit 19: Arranging Permanent Flowers.
• Unit 20: Selecting Indoor Plants.
• Unit 21: Decorating Potted Plants.
• Unit 22: Pricing Strategies.
• Unit 23: Selling in the Flower Shop.
• Unit 24: Displays.
• Unit 25: Delivery.
• Unit 26: Professional Organizations.
• Appendix A: Cut Flowers.
• Appendix B: Cut Foliages.
• Appendix C: Dried Materials.
• Appendix D: Foliage Houseplants.
• Appendix E: Permanent Flowering Potted Plants.
• Appendix F: Temporary Flowering Potted Plants.
• Appendix G: Flower Arrangement Rating Scale.
• Glossary.
• Index.

496 pages - 7-3/8 x 9-1/4 in.

Hardcover, 584 pages