Second Edition
Dr. Charles P. Griner
This comprehensive book offers an introduction to the floral
design industry.
It includes step-by-step instructions complete with
illustrations and material lists for dozens of projects. Projects
are built around low-cost materials and include suggestions on how
to incorporate native materials to further reduce costs.
It is written in a concise, easy-to-follow manner that is
appropriate even for readers with no background in floral design.
The book includes a rating scale to enable readers to evaluate their
own work.
This highly illustrated floral design guide provides the
instruction and inspiration necessary to create unique floral
designs.
Features:
- Step-by-step projects include illustrations to guide readers
- Includes a flower arrangement rating scale to enable readers
to evaluate their own designs
- Includes new chapters
on the history of floral design and constructing wreaths
- Includes job seeking
skills to help readers explore career opportunities
- Includes information
on using the Internet to market flowers to introduce readers to
this important tool
Contents:
- Preface,
- Acknowledgments,
- Unit 1: Exploring Careers in the Retail Flower Business.
- Unit 2: The History of Floral Design.
- Unit 3: Principles of Design.
- Unit 4: Selection of Cut Flowers and Greens.
- Unit 5: Conditioning and Storing Cut Flowers and Greens.
- Unit 6: Mechanics and Supplies Used in Floral Design.
- Unit 7: Selecting Wire and Wiring Flowers. Unit 8: Selecting
Ribbons and Typing Bows.
- Unit 9: Boutonnieres and Corsages.
- Unit 10: Bud Vases.
- Unit 11: Circular Arrangements.
- Unit 12: Triangular Arrangements.
- Unit 13: Line Arrangements.
- Unit 14: Constructing Wreaths.
- Unit 15: Holiday Arrangements.
- Unit 16: Wedding Flowers.
- Unit 17: Sympathy Flowers.
- Unit 18: Drying Flowers.
- Unit 19: Arranging Permanent Flowers.
- Unit 20: Selecting Indoor Plants.
- Unit 21: Decorating Potted Plants.
- Unit 22: Pricing Strategies.
- Unit 23: Selling in the Flower Shop.
- Unit 24: Displays.
- Unit 25: Delivery.
- Unit 26: Professional Organizations.
- Appendix A: Cut Flowers.
- Appendix B: Cut Foliages.
- Appendix C: Dried Materials.
- Appendix D: Foliage Houseplants.
- Appendix E: Permanent Flowering Potted Plants.
- Appendix F: Temporary Flowering Potted Plants.
- Appendix G: Flower Arrangement Rating Scale.
- Glossary.
- Index.
496 pages - 7-3/8 x 9-1/4 in.
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