The E-Myth Contractor: Why Most Contractors' Businesses Don't Work and What to Do About It

Product Description: E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work In The E-Myth Contractor, bestselling author Michael Gerber reveals a radical mind-set that will free contractors from the tyranny of the unprofitable, unproductive, and perpetual routine -- doing everything that needs to get done, themselves. The E-Myth Contractor will teach you how to: implement the ingenious turn-key system, a means of creating a business model that produces consistent, predictable results recognize, understand, and manage the four factors of money -- income, profit, flow, and equity -- and understand the impact of each in your business transform your company and your people while enabling the firm to grow exponentially without your having to be there all the time. Drawing on thirty years of experience working with tens of thousands of small-business owners, Gerber provides revolutionary, practical, and enlightening insights on how to produce the best real-world results on the job, in the field, and in a contractor's life.

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• ISBN13: 9780060938468
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
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Despite the single letter at the heart of its hyphenated title, The E-Myth Contractor isn't another book about e-commerce. Instead, like previous entries in Michael E. Gerber's popular series, it focuses on a different e-word--entrepreneur--and the fact that most of us who go into business for ourselves are doomed to fail because we really don't understand business. This time, Gerber lays out the basics for starry-eyed newly self-employed contractors who know everything about their trade but precious little about being a boss. "I don't try to tell you how to do the work you do," he writes at the outset. "Rather, I share with you some profound insights into how great businesspeople think." In his easy-to-understand manner, Gerber explains the concept of Strategic Thinking and how it "will enable you to create a business that works apart from you instead of because of you." He addresses key topics like money, people, management and growth with an eye toward making related functions run seamlessly and effectively as we build our independent enterprises into true companies that have inherent value whether we stay involved or ultimately hand them off to eager buyers. Taken to heart, it could save more than a few worthy ventures as well as the people behind them. --Howard Rothman

E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work

144 pages, Paperback
Published June 2003
ISBN: 0060938463
ISBN-13: 9780060938468