The One-Page Proposal: How to Get Your Business Pitch onto One Persuasive Page
By Patrick G. Riley
Product Description:
Brevity is the soul of wit.
And when it comes to business, it's the secret of success. Lean. Trim. Clear. Concrete. In a world where decisions are made between two rings of a cell phone, this is what a successful business proposal must be. It's a lesson entrepreneur Patrick Riley learned after one too many potential partners ignored his painstaking (but long and forbidding) proposals. And now, in The One-Page Proposal, he shares his secret strategy -- the one that he has parlayed into a multimillion-dollar business career. Riley describes every important element of a successful business proposal -- from the basic message to the financial details. Step by step, he outlines how to create the perfect attention-grabbing pitch, offering dozens of strategies to help organize your research, focus your message, eliminate unnecessary language, and anticipate potential reservations. Learn how to: - Use active, positive wording
- Compress data without losing important content
- Tactfully ask what you want
- Prioritize information, including only what's necessary
- Get the tone and voice right
- Tailor the product to your target reader
From choosing the right investor to selecting the typeface, The One-Page Proposal is the one tool you need to propel your business idea to the top of any investor's to-do list. |
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More Information:
Brevity is the soul of wit.
And when it comes to business, it's the secret of success. Lean. Trim. Clear. Concrete. In a world where decisions are made between two rings of a cell phone, this is what a successful business proposal must be. It's a lesson entrepreneur Patrick Riley learned after one too many potential partners ignored his painstaking (but long and forbidding) proposals. And now, in The One-Page Proposal, he shares his secret strategy -- the one that he has parlayed into a multimillion-dollar business career. Riley describes every important element of a successful business proposal -- from the basic message to the financial details. Step by step, he outlines how to create the perfect attention-grabbing pitch, offering dozens of strategies to help organize your research, focus your message, eliminate unnecessary language, and anticipate potential reservations. Learn how to: - Use active, positive wording
- Compress data without losing important content
- Tactfully ask what you want
- Prioritize information, including only what's necessary
- Get the tone and voice right
- Tailor the product to your target reader
From choosing the right investor to selecting the typeface, The One-Page Proposal is the one tool you need to propel your business idea to the top of any investor's to-do list.
112 pages, Paperback
Published September 2002
ISBN: 0060988606
ISBN-13: 9780060988609
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